Prevention Category

Pro-tobacco Marketing and Anti-tobacco Campaigns Aimed At Vulnerable Populations

A review of the literature

1 CE Hour
35 members have taken this course
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About the Course

This article reviews pro-tobacco marketing and anti-tobacco campaigns targeted at eight vulnerable populations in the United States, including racial/ethnic minorities, LGBTQ+ individuals, low socioeconomic status groups, rural and inner-city residents, military/veterans, and those with mental health or medical comorbidities. Analyzing 144 studies published between 2004 and 2018, the review identifies gaps in research and key industry tactics such as tailored marketing strategies and product design. Anti-tobacco campaigns often fail to reach these groups effectively, highlighting the need for culturally tailored messaging and evidence-based interventions. The findings aim to inform policy and educational campaigns to address health disparities and reduce tobacco use among at-risk populations.

This course is based on the reading online article, Pro-tobacco Marketing and Anti-tobacco Campaigns Aimed At Vulnerable Populations created by Tess Boley Cruz et al in 2019.

Publication Details

Publication Date: Tobacco Induced Diseases Sep 2019

Course Material Authors

Course Material Authors authored the material only, and were not involved in creating this CE course. They are identified here for your own evaluation of the relevancy of the material this course is based on.

Tess Boley Cruz
Dr. Tess Boley Cruz is a researcher at the Keck School of Medicine, University of Southern California. Her work focuses on health communication and tobacco prevention strategies. This is her first work published in a peer-reviewed journal.
Shyanika W. Rose
Dr. Shyanika W. Rose is affiliated with the Truth Initiative Schroeder Institute and the University of Kentucky College of Medicine. She specializes in health equity and behavioral science in tobacco control. This is her first work published in a peer-reviewed journal.

Course Creator

L.A. Rankin

L.A. Rankin is a social worker with experience in many different settings with a variety of clients. She has worked with dementia and Alzheimers patients, dual diagnosis MH/MR, in a battered women’s shelter, and a rape crisis center. She also has 11 years of experience as a child protective social worker, where she earned certificates in domestic abuse/family violence and substance abuse.

Target Audience

Counselors, marriage and family therapists, psychologists and social workers. This course is appropriate for all levels of knowledge.

Learning Objectives

After taking this course, you should be able to:

  1. 1 Identify key pro-tobacco marketing strategies and their impact on vulnerable populations in the United States.
  2. 2 Evaluate the effectiveness and limitations of anti-tobacco campaigns targeted at specific demographic groups.
  3. 3 Develop recommendations for future research and policies to address gaps in tobacco control strategies for vulnerable populations.

Disclosure to Learners

CE Learning Systems adheres to the ACCME's Standards for Integrity and Independence in Accredited Continuing Medical Education. Any individuals in a position to control the content of a CE activity – including faculty, planners, reviewers, or others ― are required to disclose all relevant financial relationships with ineligible entities (formerly known as commercial interests).

The following relevant financial relationships have been disclosed by this activity's planners, faculty, and the reviewer:

Planners and Reviewers

The planners of this activity have reported that they have no relevant financial relationships.

Material Authors

Any relevant financial disclosures for course material authors can be found in the article.

Course Creator

L.A. Rankin – There are no relevant disclosures.

Commercial support

There is no commercial support for this distance-learning course.

$9
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Course Details

1 CE Hour
Reading Online
Course 103650

Related Topics

Rural/Remote Communities Prevention Communication Minorities LGBTQ Veteran Tobacco Social Network Public Health

Availability

This course is available until Jan 23rd, 2035.

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