Consulting, Workplace Category

The Discipline of Market Leaders: Choose Your Customers Narrow Your Focus Dominate Your Market

6 CE Hours
8 members have taken this course

This course has been retired. We regularly update our course catalog to ensure relevance.

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About the Course

This book is abut the discipline needed for a company to become and remain a leader.  It’s based on five years of research and practice with one of the fastest-growing management consulting firms in the world.  They point out that the rules for market leadership are changing.  Once powerful companies that haven’t gotten the message are faltering, while others, new and old, are thriving.  In disarmingly simple and provocative terms, the authors show what it takes to become a leader in a market, and stay there, in an ever more sophisticated and demanding world.

This course is based on the book, The Discipline of Market Leaders: Choose Your Customers Narrow Your Focus Dominate Your Market created by Michael Treacy et al

Publication Details

Publication Date: copyright 95-97

Course Material Authors

Course Material Authors authored the material only, and were not involved in creating this CE course. They are identified here for your own evaluation of the relevancy of the material this course is based on.

Michael Treacy
Mr. Treacy is a leading authority and lecturer on business strategy and corporate transformation.
Fred Wiersema
Mr. Wiersema is the founder of Ibex Partners, specializing in strategic and management team alignment.

Course Creator

Keith Gibson, Ph.D.

Target Audience

This course is for professionals who consult with businesses. It can be beneficial for those with introductory to advanced knowledge about working with businesses.

Learning Objectives

After taking this course, you should be able to:

  1. 1 To discuss and explain how the three value disciplines help establish market leaders
  2. 2 To explain and to provide examples of the discipline of operational excellence
  3. 3 To explain and to provide examples of the discipline of product leaders
  4. 4 To explain and to provide examples of the discipline of customer intimacy
  5. 5 To discuss important issues surrounding establishing a value discipline agenda

Disclosure to Learners

CE Learning Systems adheres to the ACCME's Standards for Integrity and Independence in Accredited Continuing Medical Education. Any individuals in a position to control the content of a CE activity – including faculty, planners, reviewers, or others ― are required to disclose all relevant financial relationships with ineligible entities (formerly known as commercial interests).

The following relevant financial relationships have been disclosed by this activity's planners, faculty, and the reviewer:

Planners and Reviewers

The planners of this activity have reported that they have no relevant financial relationships.

Material Authors

There are no known relevant financial relationships to disclose.

Course Creator

Keith Gibson, Ph.D. – There are no known relevant financial relationships to disclose.

Commercial support

There is no commercial support for this distance-learning course.

$54

Course Details

6 CE Hours
Book
Course 100873

Availability

This course is retired. It is no longer available.

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